PRODUCTION MANAGEMENT SPECIALTIES
“Our attitudes and actions toward technology can play a pivotal role in how it impacts us.”
– Carl Benedikt Frey
Economic historian and author of The Technology Trap: Capital, Labor and Power in the Age of Automation
The team at Tashman inc has been involved in providing audio-visual equipment and technical services to help our clients communicate for decades. We have come a long way since the age of a couple cameras and screens in the hotel ballroom with oversized televisions in the lobby. The way we communicate today is increasingly focused on an experiential multi-modal approach; for example: pop up retail stores with live music performances and first run DCP movie screenings, live web cast streaming of time sensitive company announcements, and social media events to promote awareness and fund raising using “text to pledge”, ( the audience sends a mobile text to support a cause and their gift shows to the audience on a screen in real time). These are a only few examples of unique new high tech services that we are currently offering that were not previously thought of as traditional uses of AV. My team and I continue to have the privilege to work with many of the fortune 500 companies, businesses, PR and Ad agencies which are pushing the envelope of the latest techniques using audio-visual systems, to create multi-sensory communication models that help their clients with brand awareness, increase retention and communicate transparently for events, meetings & presentations.
DRONE FRIENDLY, PEOPLE FRIENDLY
If you need a drone to shoot some unique aerial video or a team of AV professionals and equipment. We can help! Next time you need support with a conference, live event or trade show, focus on your business, leave the production management to us, let us make the AV part easy for you. It will be our pleasure, thanks for your interest.
GALLERY OF SHOWS PRODUCED OR SUPPORTED BY TASHMAN LA
Here are a few more examples of non-traditional AV services that we can provide and manage on site.
Social Media Screens
Using the guests smartphone, we can allow guests to post photos from their favorite social media network, i.e. Twitter, Instagram, Snapchat, Facebook etc. On existing house screens and additionally installed large screen displays placed at bars and other gathering areas of the MARQUIS to enhance the onsite excitement. This can also serve to promote and share the party experience with friends, family and associates. Filter and monitoring are in place to insure only positive feedback is shared. Video imagery of the band’s performance will show on these screens during the live show with a “scroll bar” underneath showing social responses.
“A brand is no longer what we tell the consumer it is – it is what the consumers tell each other it is.”
– Scott Cook Founder Intuit
Talent Liaison Services
At Tashman LA we can provide rider amenity satisfaction and all technical needs coordination, including back line. We partner with a talent specialist that is familiar with many artists and we can also assist with talent buying. All of the preplanning for hotel rooms, meals, transportation and any and all technical audio requirements specified in the rider are custom tailored for each event to be sure both the artist and the guest are fully satisfied.
Meet and greet for VIP’s and custom social media shout outs are also preplanned and coordinated on site.
“No matter what type of equipment you have, you still need to have a certain talent to be able to make a good record”
– Dr. Dre – Artist
RFID Scotch Tasting – Product Tracking
Using NFC rings or tags, we can allow guests to vote on their favorite scotch (or wine, or other alcohol), and we display the ongoing tally throughout the evening. Can support various surfaces, and screens. This demo is rear-projection on glass tables.
Video demo of an in-lab version here: https://scifutures.box.com/s/c69ttr2d4p5kfu1msassbx6w5h6u1i01
Virtual Reality Digital environments and gaming (VR)
We can set up 4 or 5 VR stations with a full set of VR STEAM games available. We can also custom-produce custom VR environments for the event:
- VR store environments, to simulate shopping
- Vegas-like environment, with enhanced features like flame throwers, fireworks or confetti, rollercoaster ride, fly overs etc.
- Football throwing game, or other simple sport-related game
- Simple interactive game based on client scenario
Create augmented reality view onto outdoor Vegas scene. Highlights of nearby hotels, shows or other attractions in simulated window, or as an overlay onto a real window, depending on the availability of windows at the venue.
Wearable Digital Accessories
Some of these ideas are wrapped in to the concept of dispensing NFC Ring-like devices to each party attendee, so we can be aware of each person’s identity and location during the event. We can show this data on existing screens in real time to enhance your post meeting reception.
Here’s a quick explanation of how NFC (Near Field Communication ) tags work:
www.nfcring.com – These are partners of ours, who we can bring in to supply and work with us to code the rings for the event.
Contactless “payment” – Even if an open bar, we can enable transaction-like interactions using NFC rings or other NFC devices. Frictionless payments are the next-generation of transactions, starting with wearables and ultimately leading to biometric types of payments.
Bio Digital ideas:
Biometric photo booth – We will create a futuristic biometric scanner inside of a photo booth-like kiosk. This kiosk will collect facial scans, fingerprints, and/or palm scans.
Biometric reader “payment” – If we can acquire a biometric reading / scan of the guest, then they can order their drinks using their own face, palm, or finger.
Delivery Robots – Once drinks are ordered, a delivery robot can deliver drinks to guests using NFC or RFID or other digital beacons arrayed around the room.
NFC-based “whack-a-mole” – Use the NFC ring to light up panels in sequence, as a memory game. Tap the ring on a set of panels, similar to the old “Simon” game.
RFID Array – Digital tracking of people and/or objects in the party space. Using RFID tags (handed out as guest are checked in at the door), we can put up large video displays of each tagged item (or person) as it moves through the party space in real time. This is usually described as a “future of shopping” demonstration, because in retail locations, tracking inventory and shoppers will greatly increase retailers’ knowledge of their store activity, similarly a “future of branch banking” demonstration could use this same technology to simulate transactional security and high end client service applications.
NFC Social “Combination Lock” game – We create a virtual “vault” display that has an NFC tap station. Each person is part of a three-person team, randomly assigned to each NFC ring. If you tap the tap station, the photos of the other two people on you team display. If you find those people, and all three of you tap the tap station the vault is opened, with an reward or digital ‘credit’ awarded to the group.
“Degrees of separation” app – If we have access to everyone’s social graph, we can create an app that tells you when you know people in common with those standing around you. Excellent for networking and ‘breaking the ice’ for large group that do not know each other.
Founder & CEO
Warren L.Tash ‘TASHMAN’ Principal: Technical Production Specialist, Production manager; Providing consultative technical services while managing and producing events for current multi-year projects and various new clients for 30+ years. These services include AV staging, video mapping, video experiential effects, internet content delivery including touch screen kiosks, LED video displays and multi camera switching packages for HD video recording for live projects. Also very familiar with audio and lighting systems and their proper design and operation. Additional consulting services include understanding of MUSION 3D video effects such as the “ TUPAC” hologram effect seen at Coachella. TASHMAN can manage any audio visual system, including 3D LED walls, drone video recordings product reveals and trade show booths.
“If we always helped one another, no one would need luck.”
The team at Tashman inc. is here to help. We have recently been involved with our vendor partners, and end clients to estimate and consult on RFP preparation for projects that they are bidding on. We can do this for you too. With decades of experience in staging of events large and small we have the knowledge and experience to help you quote the production equipment and labor costs for your upcoming project, or the project that you want to win the bid on. If situations are very competitive, we can find the equipment and services that you need at wholesale rates and provide these in addition to our in house services on the same quote, so that you have a “turn key” estimate for whatever type of production support is requested. We have been the guys “behind the curtain” on many shows and we can help you with the right crew and equipment compliment to manage and accomplish your production goals on time and on budget. We can also help create and manage the content of the show providing assistance with the graphics or video for the presentation. We will also manage all the recordings and presentation graphics captured, which will be stored and archived after the event. Quite often our clients ask for a copy of their “last years show file” so that they can use that as a starting point for their new presentation, we keep these on our secure archive server and can email a dropbox link to help our clients manage their media.
“The measure of intelligence is the ability to change…”
– Albert Einstein
A short list of past, present and future clients :
TARGET, Supersharp Entertainment, ORIGINS Skincare, Legasy Marketing Partners, SAMSUNG, DePalma Productions, ESPN, XPL, Mt. St. Mary’s University, TESLA, Event Eleven, Merit/Andrew, NASA, Neil Armstrong Flight research center@ Edwards AFB, SKECHERS USA, Capitol Records, Zac Hartog Productions, Silicon Valley Bank, E3 Press events, Parties and Trade Show booths for various gaming companies, MVD inc, AMARA inc, V Squared Labs, TANDEM, Social Change Public Relations & Marketing